Best Practice

Best Practice Guide: How to Build a Guest Database
A database is the key to maximising profits, but it can also be the key to survival in difficult times. The goal for your database should be to increase guest loyalty and value through conversion, retention... Read more
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Best Practice Guide: Email Marketing
If you are collecting guest data through online bookings, your website or any other marketing channels, you should be thinking about running regular email campaigns. Email marketing is the quickest, most... Read more
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Satisfaction Guaranteed? Finding the Ingredients for Success
Livebookings commissioned consumer research to discover Brits’ dining habits. The results of the research provided a fascinating insight for restaurants into current dining habits and what restaurateurs... Read more
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Online Marketing in the Restaurant Industry
The Livebookings Restaurant Report into online marketing examines the impact that the Internet has had in the current economic climate. 98% of restaurateurs now have a website, with the majority of those... Read more
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