Best practice

Best Practice Guide: Email Marketing

If you are collecting guest data through online bookings, your website or any other marketing channels, you should be thinking about running regular email campaigns.

Email marketing is the quickest, most simple and inexpensive way of reaching new and existing guests to encourage them to visit your restaurant. The best emails create a dialogue with readers and enhance your brand; the worst however can put a diner off your restaurant for life!

Contents:

• What is email marketing and why should I do it?
• Top tips
• Dos and don’ts of email marketing
• How to set up an Email campaign with Livebookings
• Jargon buster
• Checklist