Best practice

Best Practice Guide: How to Build a Guest Database

A database is the key to maximising profits, but it can also be the key to survival in difficult times. The goal for your database should be to increase guest loyalty and value through conversion, retention and repeat custom and to allow you to create new marketing opportunities.

Contents:

• Why is a guest database important?
• What does a guest database mean to your business?
• Building a guest database
• Cleaning your guest database
• Segmenting your data for specific email campaigns
• How to manage your guest database with Livebookings
• Jargon Buster
• Checklist