Best practice

Satisfaction Guaranteed? Finding the Ingredients for Success

Livebookings commissioned consumer research to discover Brits’ dining habits. Topics that were covered included: What turns customers off a restaurant and how restaurateurs can bring them back; How they book tables and how restaurateurs can use the web to maximise sales; Whether they are more likely to complain about poor service due to the recession and how the industry can tackle those complaints; Their thoughts on whether special offers work and How often they eat out.

The results of the research provided insight for restaurants into current dining habits and what restaurateurs may need to do differently to continue turning a high number of tables at a significant profit.