News

Livebookings served up over £21 million worth of business to restaurants in December

23 January 2012

Livebookings, the European leader in real-time reservations and online marketing services for restaurants, seated a record number of diners in December, generating £21 million worth of business for the restaurant industry. Livebookings processed just over 1.4 million covers in December, representing 80 per cent growth year on year, reaffirming its European market leading position in the real time online marketing and booking space:

• Livebookings seated 11.3 million diners globally in 2011

• 3.5 million of those covers were delivered in Q4 2011, equating to £52.5 million worth of business that was delivered to restaurants

• The level of diners seated in December (1.4 million) has generated £21 million for the restaurant industry*

Colin Tenwick, CEO, Livebookings said: “We are proud to be delivering a service that’s supporting the restaurant industry during this tough time. We’ve generated over £21 million in revenues for our restaurant customers in December, significantly more than any other online reservations provider in Europe. Online marketing is fast becoming the trusted way to engage with diners, and this is reflected in the rise in online reservations across Europe.”

The December success comes at the close of a record breaking year for Livebookings, which saw it top one million covers in a month for the first time in March, and manage its 20 millionth cover in September.

Notes to Editor
* The revenue figure is based on the average spend per diner (estimated at £15 per head) and the total number of covers taken in December