News

Loyalty Marketing Pays Off

16 March 2010

Livebookings hosts Academy Event, where speakers from Harvey Nichols Restaurants and Captivate Restaurants explain how to increase revenue through loyalty marketing.

Online restaurant marketing expert, Livebookings, is holding its second Academy event of 2010 on 25th March. The event will provide an overview of how restaurants can use marketing to ensure their customers keep coming back.

Attendees will be offered advice on building a loyal guest database, increasing the number of return guests and their average spend, viral marketing, best practice tips and creating a 'buzz' about your restaurant. At the end of the event, there will be opportunities to talk with others working in the industry and ask questions to the speakers.

Speakers at the session include Marc Thompson, Business Development Manager for Harvey Nichols Restaurants; Guy Holmes, Director of Captivate Restaurants; and Anneliese Hainz, Key Account Manager for Livebookings.

Olivia FitzGerald, Livebookings UK and Ireland General Manager, says: “After a customer has paid their bill, one of the hardest jobs for restaurants is to secure their details and entice them back. By using online marketing, restaurateurs can target loyal diners and use tailored communications to secure additional bookings. During this event, our speakers will offer their thoughts on the subject and examples of how loyalty marketing can make a significant difference to your bottom line.”

To register, please email marketing@livebookings.co.uk or call 020 7934 9292.