Increase Your Bookings in One Easy Step
Step 1: Add Livebookings Direct to Your Website
Our online restaurant reservations interface, Livebookings Direct, can be added to a restaurant's website in just 15 minutes, enabling customers to make confirmed reservations online, 24/7. It is available in 13 languages, can promote your offers alongside standard a la carte bookings, send SMS confirmations and branded emails and includes ‘invite a friend’ functionality to improve your viral marketing.
There’s no registration process involved, and the diner stays on your website, so it’s really quick and easy for your customers to use. Livebookings Direct improves your operational efficiencies, enabling your staff to get on with doing what they do best – serving customers.
Restaurants that add Livebookings Direct to their websites receive an average of 156 online customers per month.
What's more, if added to the homepage of a restaurant's website, Livebookings Direct achieves a conversion of 1 booking for every 5 website visitors. With an average 3.2 customers per booking, it is an excellent way to increase covers!
Here are some of our top tips for increasing bookings with Livebookings Direct:
Position Livebookings Direct on your homepage
Positioning Livebookings Direct on your homepage provides diners with an immediate visual cue to make a booking at your restaurant. Restaurants adding Livebookings Direct to the homepage of their website are guaranteed to get more bookings.
Make it visible without scrolling down
For the best results, diners should be able to see the Livebookings Direct immediately, without having to scroll down the page. The same rule applies regardless of which page you add it to. Our research shows that this positioning is essential to achieve the maximum number of online bookings.
Featured in multiple locations on website
It’s a good idea to add Livebookings Direct, or a link to the page which features your Livebookings Direct, to multiple locations on your website. This ensures that diners are always reminded to book, whatever page they visit. Don’t make diners work too hard to make a booking as they will give up and visit another website, and don’t have any ‘dead ends’ on your website with no booking interface.
Make it easy to find on your website
Diners have an attention span of less than 10 seconds when browsing your website for information. Most people want to know the basics about opening times, location, menu etc, and more importantly, they want to make bookings. A ‘Book Online’ tab that is visible from every page is a great way to make sure that diners can easily make their reservation, whatever their pathway through your site.
Embed the interface on your website
Our statistics prove that embedding Livebookings Direct into your website is twice as effective as adding it as a pop-up. When diners immediately see your booking calendar, it is a visual cue to start searching for availability and make a booking. Pop-ups are often blocked by browsers, so this may not be the best way to add your interface.
How to Get Started
To get Livebookings up and running on your website, contact our Account Management Team
Example
Visit www.pearlliang.co.uk for a best practice example.